Draft. This text is waiting for a lawyer's review and may change before launch.
StatusReach — Advertiser Terms
DRAFT — pending review by a Kenyan lawyer. Not for publication. Version 0.1 · Effective date: [EFFECTIVE DATE]
These terms govern advertising campaigns bought from Hekima Labs, S.L. (Spanish company, tax ID B26960278, contact: contacto@hekimalabs.com), which runs StatusReach ("we", "us"), by a business or agency ("you"). They apply together with each order or quote we agree with you ("Order") and our Content Policy. If an Order says something different, the Order prevails for that campaign.
1. The service
StatusReach distributes your ad through people ("publishers") who choose to post it on their WhatsApp status with a personal link. We count the unique visits that reach your destination through those links and report the results. StatusReach is not part of, endorsed by or connected to WhatsApp or Meta.
2. Agencies
If you act for a client, you confirm that you are authorised to do so, that your client accepts these terms, and that you are responsible for payment and for your client's content as if it were your own.
3. Campaigns
Each Order sets out: country, audience criteria, number of publisher places, budget, pricing model, the ad approved, the destination link and the dates. The country of the campaign determines the publishers who can receive it and the currency you pay in.
We may adjust delivery to protect quality (for example, limiting how many publishers post at the same time).
4. The ads
- You supply the ad (image and text) and the destination link. We do not create ads.
- We review it before it runs, with the help of artificial intelligence and, when needed, a person. We may approve it, ask for changes or reject it, and we will explain why.
- We turn your destination link into a unique link for each publisher, so we can count visits. Visitors go through our measurement step and then to your link.
- Every ad carries your brand and an "Ad" label added by us, which you may not remove.
- We may refuse or stop any ad that breaks the Content Policy or the law.
You confirm that you own or have permission to use everything you send us (logos, images, texts, trademarks), that your claims are true and can be substantiated, and that your offer and destination comply with the law of the campaign country. You give us and the publishers a licence to use your materials and the approved ads for the campaign and for its reporting.
Our tools, links and know-how remain ours.
5. Prices and payment
- Prices are set per country, in local currency, and stated in the Order: price per unique visit or per active publisher, plus a campaign set-up fee for reviewing the ad and setting up the campaign. A minimum budget applies.
- Unique visit: a different device opening a publisher's link and reaching the landing step, counted once per device per campaign, after our fraud filters.
- Active publisher: a publisher whose link reaches the minimum number of unique visits stated in the Order.
- The campaign budget is paid in advance, by bank transfer or card, as stated in the invoice. Prices exclude VAT and other taxes, which are added where applicable.
- The set-up fee is not refundable once the ad has been reviewed.
6. Measurement and invalid traffic
We measure visits with our own systems and filter out visits we consider invalid: repeated visits from the same device, publishers' own devices, automated traffic and suspicious patterns. Invalid visits are not charged. Our measurement is used for billing. If you have evidence that a figure is wrong, tell us within 30 days of the report and we will review it in good faith.
We cannot see WhatsApp status views; we report what we can measure (unique visits and active publishers).
7. Unspent budget, pausing and cancelling
You may pause or cancel a campaign at any time. Budget already delivered is not refundable. Unspent budget is credited to your account or, if you ask, refunded within [REFUND TIME], less payment fees.
8. Reports
We provide a campaign report (unique visits, active publishers, cost per visit, results by publisher group and day). We never give you personal data about publishers or visitors, only aggregated figures.
9. No guarantee of results
We do not guarantee a number of visits, sales or other results, beyond what an Order expressly states. You pay only for what is delivered under the pricing model chosen.
10. Confidentiality
Each party keeps confidential the other's non-public information received in connection with a campaign, except as needed to run it or as required by law.
11. Liability and indemnity
To the extent the law allows, our total liability for any campaign is limited to the amount you paid us for that campaign, and neither party is liable for indirect or consequential losses. You will hold us harmless from claims caused by your content, your products or your destination pages.
12. Changes and term
These terms apply to each Order until it is completed. We may update them for future Orders by notice to you.
13. Law and disputes
[GOVERNING LAW — to confirm with the lawyer. Proposal: the law of Kenya and the courts of Nairobi, or arbitration.] Before any claim, the parties will try in good faith to settle the dispute by email for 30 days.
14. Contact
Hekima Labs, S.L. · contacto@hekimalabs.com